Branding and Marketing for your Creative / Craft Enterprise

Branding and Marketing for your Creative / Craft Enterprise

20th October 2022
9:30 am

IRD Duhallow, James O'Keeffe Institute, Co. Cork
Co. Cork
Places remaining: 6
Cost: €10.00 (Plus booking fee)

There are a limited number of Free places on this course for those who wish to avail.
Click here for more information

Start Date:                                         20th October

Time:                                                     9.30am – 1.30pm

Venue:                                                 James O’Keeffe Institute, Newmarket

Tuition Fee:                                        €10 per person

Accreditation:                                   Certificate of Attendance


Workshop 2: “Branding and Marketing for your Creative / Craft
This training on branding will help those attending to develop a unique
brand identity for their business and understand why the consumer
likes Irish craft brands.

Content: This workshop gives principles and tools to identify the USP,
the story behind the brand.
 Are your products consumer friendly?
 How can you apply Branding to your products and why.
Consumer Empathy Mapping- identifying the end user.
 Brand Identity and Messaging
 How do buyers and customers relate to your brand?
 Story telling for sales and branding.

Objective: This workshop will demystify branding and marketing and
give tools on how to apply marketing principles to their creative
business and craft.


About the Trainer

Maebh Ring is an experienced mentor and trainer for consumer products including craft, design, gift, art, tourism,
wellness and retail sectors. She has set up and delivered business seminars, trade expos, and design
exhibitions, retail events and trade shows. Her experience with micro enterprises includes market
research, sales development, product prototyping, branding and product display work. She has
assisted mentees in their market research, pricing, branding and sales strategies. .
She has designed and delivered customized training programs and
sales events for Craft, Gift, Marine, Tourism, Art, Food and Retail. She has worked with government support agencies including, The
Design & Crafts Council of Ireland, Cork City Council, Cork County
Council, Local Enterprise Boards Cork, Kerry, Galway and Limerick
as well as Enterprise Ireland, MUT, UCC and Fáilte Ireland. She has
worked with private sector retail clients in craft and tourism such as
‘Weavers of Ireland’ and ‘Aran Sweater Market’.
Her work exposes me to the international trends in creative, craft
and design sectors. Sustainability and Eco Awareness are key trends
in all creative consumer products and is a relevant and authentic component in sales, marketing
and branding strategies

Bookings no longer allowed on this date.