Facebook for Business

Facebook for Business

9th February 2023
10:00 am

Location:
Online

Places remaining: 16
Cost: €50.00 (Plus booking fee)

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Course Name:                                   Facebook for Business

Dates:                                                 9th February

Time:                                                   10am-1pm

Venue:                                                  Online

Tuition Fee:                                        €50 per person

Accreditation:                                   Certificate of Attendance

Course Content

  • Overview of Facebook use in Ireland, demographic of users and how to conduct marketing research on the platform (eg. Competitor analysis, hashtags, etc.).
  • Setting up a business profile – branding, bio, services/products, linking to other apps, privacy/security settings, building a following.
  • Using Meta Business Suite for creating and scheduling content, managing Facebook & Instagram together.
  • Setting up Facebook shops using Commerce Manager – uploading products, tagging products in posts/stories, linking to Instagram.
  • Creating targeted advertising campaigns on Facebook (and linking these other Meta platforms eg. Mesenger, Instagram, Whatsapp.
  • Understanding Facebook analytics in terms of reach, interaction, time audience most active, etc.
  • Copy of slides/recording of workshop provided

Participant requirements: Laptop & Smart Phone/Tablet.

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