Instagram for Business
23rd February 2023
10:00 am
Location:
Online
Places remaining: 16
Cost: €50.00 (Plus booking fee)
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Course Name: Instagram for business
Dates: 23rd February
Time: 10am-1pm
Venue: Online
Tuition Fee: €50 per person
Accreditation: Certificate of Attendance
Course Content
- Overview of Instagram use in Ireland, demographic of users and how to conduct marketing research on the platform (eg. Competitor analysis, keywords, hashtags, etc.).
- Setting up a business profile – branding, bio, highlights, linking to other apps, privacy/security settings, building a following.
- Creating & scheduling content – images, reels, stories, highlights, use of hashtags/tagging.
- Setting up Instagram shops, uploading products, tagging products in posts/stories.
- Creating targeted advertising campaigns on Instagram (and linking campaigns to Facebook)
- Understanding Instagram analytics in terms of reach, interaction, time audience most active, etc.
- Copy of slides/recording of workshop provided
Participant requirements: Smart Phone/Tablet – Instagram is a mobile app only and has very limited use on a P.C., log-in details for existing Instagram account/willingness to set up a new account for purpose of workshop.
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