Instagram for Business

Instagram for Business

23rd February 2023
10:00 am


Places remaining: 16
Cost: €50.00 (Plus booking fee)

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Course Name:                                   Instagram for business

Dates:                                                 23rd February

Time:                                                   10am-1pm

Venue:                                                  Online

Tuition Fee:                                        €50 per person

Accreditation:                                   Certificate of Attendance

Course Content

  • Overview of Instagram use in Ireland, demographic of users and how to conduct marketing research on the platform (eg. Competitor analysis, keywords, hashtags, etc.).
  • Setting up a business profile – branding, bio, highlights, linking to other apps, privacy/security settings, building a following.
  • Creating & scheduling content – images, reels, stories, highlights, use of hashtags/tagging.
  • Setting up Instagram shops, uploading products, tagging products in posts/stories.
  • Creating targeted advertising campaigns on Instagram (and linking campaigns to Facebook)
  • Understanding Instagram analytics in terms of reach, interaction, time audience most active, etc.
  • Copy of slides/recording of workshop provided

Participant requirements: Smart Phone/Tablet – Instagram is a mobile app only and has very limited use on a P.C., log-in details for existing Instagram account/willingness to set up a new account for purpose of workshop.

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