Social Media for Business
25th September 2019
7:00 pm
Location:
James O Keeffe Institute
Newmarket
Places remaining: 9
Cost: €125.00 (Plus booking fee)
Terms & Conditions - Click Here 
- Social Media for Business
A 4 week course consisting of a 2.5 hour session 1 night per week. Topics covered would include:
Week 1
- Overview of social media use in Ireland and the demographic of users
- Introduction to Digital Marketing and how it interacts with Traditional Marketing
- Facebook for business use – creating pages, posting/scheduling content, running paid campaigns
Week 2
- Instagram for Business – creating business accounts, posting/scheduling content, running paid campaigns
- Content creation tips – using apps to edit pictures, create posters/flyers, basic video editing skills
Week 3
- Twitter for Business – creating business accounts, posting/scheduling content, running paid campaigns
- Hootsuite – introduction to setting up a Hootsuite account which is a free tool that allows the scheduling of social media posts into Facebook, Instagram, Twitter & LinkedIn
Week 4
- LinkedIn for Business – creating profiles and business pages, posting content, running paid campaigns
- Creating an Online Marketing Plan – 1) Know your Goals 2) Know your Audience 3) Create Content 4) Monitor & Measure
Participant requirements for same would be: Laptop/Smart Phone (ideally both), log-in details for existing social media accounts/willingness to set up new accounts for purpose of workshop.