Social Media for Business

Social Media for Business

25th September 2019
7:00 pm

Location:
James O Keeffe Institute
Newmarket
Places remaining: 9
Cost: €€125.00 (Plus booking fee)

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  1. Social Media for Business

 

 

A 4 week course consisting of a 2.5 hour session 1 night per week.  Topics covered would include:

 

Week 1

  • Overview of social media use in Ireland and the demographic of users
  • Introduction to Digital Marketing and how it interacts with Traditional Marketing
  • Facebook for business use – creating pages, posting/scheduling content, running paid campaigns

 

Week 2

  • Instagram for Business – creating business accounts, posting/scheduling content, running paid campaigns
  • Content creation tips – using apps to edit pictures, create posters/flyers, basic video editing skills

 

Week 3

  • Twitter for Business – creating business accounts, posting/scheduling content, running paid campaigns
  • Hootsuite – introduction to setting up a Hootsuite account which is a free tool that allows the scheduling of social media posts into Facebook, Instagram, Twitter & LinkedIn

 

Week 4

  • LinkedIn for Business – creating profiles and business pages, posting content, running paid campaigns
  • Creating an Online Marketing Plan – 1) Know your Goals 2) Know your Audience 3) Create Content 4) Monitor & Measure

 

Participant requirements for same would be: Laptop/Smart Phone (ideally both), log-in details for existing social media accounts/willingness to set up new accounts for purpose of workshop.

 

Bookings no longer allowed on this date.