Getting ready for Christmas Fairs – Sales & the Consumers
17th November 2022
9:30 am
Location:
James O'Keeffe Institute, Newmarket
Places remaining: 4
Cost: €10.00 (Plus booking fee)
There are a limited number of Free places on this course for those who wish to avail.Click here for more information
Start Date: 17th November
Time: 9.30am – 1.30pm
Venue: James O’Keeffe Institute, Newmarket
Tuition Fee: €10 per person
Accreditation: Certificate of Attendance
Workshop 3: “Getting ready for Christmas Fairs – Sales & the
Consumers”. This workshop will prepare participants for the preChristmas Craft Fairs and Gifts Shows. Content Topics will include;
How to select the products and then sell them at your stand /
stall.
Merchandising of the stand – the brand, the signs, props,
colourways, and their point of sale information? How do you
communicate what you do, what you make and the price you
charge?
Pricing – how to communicate and set your price at Gift and
Craft Fairs.
The consumer who attends, why do they buy, what is the
purchase occasion, how can you ‘bring them in’? Why will the
consumer want to purchase & re-purchase.
Pre craft fair preparation and post show follow up. Set up, take
down and in between!!
Objective: For crafters and makers, fairs can be the first sales event, it
can be the launch pad for the business. This session will offer tools to
prepare for this key retail, sales, display, branding and marketing
event – preparations is key to success.
About the Trainer
Maebh Ring is an experienced mentor and trainer for consumer products including craft, design, gift, art, tourism,
wellness and retail sectors. She has set up and delivered business seminars, trade expos, and design
exhibitions, retail events and trade shows. Her experience with micro enterprises includes market
research, sales development, product prototyping, branding and product display work. She has
assisted mentees in their market research, pricing, branding and sales strategies. .
She has designed and delivered customized training programs and
sales events for Craft, Gift, Marine, Tourism, Art, Food and Retail. She has worked with government support agencies including, The
Design & Crafts Council of Ireland, Cork City Council, Cork County
Council, Local Enterprise Boards Cork, Kerry, Galway and Limerick
as well as Enterprise Ireland, MUT, UCC and Fáilte Ireland. She has
worked with private sector retail clients in craft and tourism such as
‘Weavers of Ireland’ and ‘Aran Sweater Market’.
Her work exposes me to the international trends in creative, craft
and design sectors. Sustainability and Eco Awareness are key trends
in all creative consumer products and is a relevant and authentic component in sales, marketing
and branding strategies
